Client: 
FoodHealth Co is a nutrition intelligence platform that helps users make smarter food choices through real-time product insights and simplified food scoring.

Project Charge

I created and edited TikTok content for paid ad campaigns, turning complex nutrition information into engaging, native short-form videos. I developed multiple creative angles focused on food transparency, product education, and simple healthier swaps, optimized for retention and conversions.

Results 

Produced high-performing TikTok ad creatives for paid social campaigns

Translated complex nutrition data into clear, engaging short-form content

Tested multiple hooks and formats to improve watch time and conversion performance

Videos here!