Product Testing + Social Content with Freck
Freck is a cultural tracking app designed for the creatively curious. It lets users log, rate, and share books, movies, TV shows, and more with friends—making it easy to keep track of what inspires you and discover new favorites through your network. With a minimal, design-forward interface and a community-driven approach, Freck is building a space where culture lovers can connect and exchange ideas.
Project Scope: Product Testing & Social Media Content Creation
Our team was brought on to test the early version of the Freck app and produce a series of social media assets to build awareness and spark curiosity among early adopters. The focus was on showcasing Freck as a tool for documenting cultural obsessions while also reflecting its aesthetic: thoughtful, playful, and a little bit niche.
Deliverables included:
Our team was brought on to test the early version of the Freck app and produce a series of social media assets to build awareness and spark curiosity among early adopters. The focus was on showcasing Freck as a tool for documenting cultural obsessions while also reflecting its aesthetic: thoughtful, playful, and a little bit niche.
Deliverables included:
- Hands-on product testing and UX feedback from a creative cohort
- Story-driven short-form videos and reels demonstrating app features
- Visual storytelling through lifestyle content and screen captures
- Concepting and producing content aligned with Freck’s tone and visual identity
- Ideation on brand kit
Results:
The content series generated meaningful engagement across Instagram, especially with culturally engaged micro-creators. Early sign-ups increased during the campaign period, and Freck reported valuable product insights from testers that helped shape the next version of the app. The social content also served as a visual foundation for their next phase of growth.
The content series generated meaningful engagement across Instagram, especially with culturally engaged micro-creators. Early sign-ups increased during the campaign period, and Freck reported valuable product insights from testers that helped shape the next version of the app. The social content also served as a visual foundation for their next phase of growth.