Contra Creative Marketing
Client: Contra
Contra is a commission-free platform helping independent creatives build their businesses, connect with clients, and manage their work. During my time there, I worked with an incredible team to grow the brand and its community, connecting with both emerging creatives and companies looking to hire top independent talent.
I helped build Contra’s marketing presence from the ground up, leading social content and strategy across multiple platforms, growing a community of over 10,000 independents on Slack, and developing influencer and brand partnerships with budgets of $50K+.
The challenge was to build a brand that resonated with two distinct audiences: independent creatives looking to grow their careers and businesses seeking exceptional creative talent.
Social Media & Content Strategy
I led social strategy, content creation, and channel management across Instagram, TikTok, X, YouTube, and LinkedIn, combining platform-specific storytelling with product education and creator-focused content.
The work
- Social media strategy and channel management across five platforms
- Creative ideation and short-form video production
- Content pillars, brand voice, and publishing cadence
- Product storytelling and educational content
- Cross-platform content strategy and audience growth
Social channels
- Instagram: ~40K followers
- TikTok: ~162K followers
- LinkedIn: ~13.5K followers
- X: ~10K followers
- YouTube: ~10K subscribers
Brand Recognition
Product Hunt — 2021 Golden Kitty Award WinnerContra won Product Hunt’s Golden Kitty Award in the Creator Economy category and was ranked #2 Product of the Year.
View Contra on Product Hunt →
Featured in Forbes
Contra was profiled in Forbes in an article exploring its freelancer-first philosophy and the tools independent creatives need to grow their businesses.
Brand Building & Product Launch Campaigns
I helped shape Contra’s brand presence as it grew, translating the company’s mission of empowering independent creatives into compelling content and campaigns. Working across creative ideation, product marketing, and social, I developed ways to bring new features and product launches to life, connecting product messaging with the needs, interests, and ambitions of the creative community.
From campaign concepts to launch content, my focus was on making Contra’s tools feel relevant, approachable, and valuable to the people using them, while building a recognizable brand voice across channels.
From campaign concepts to launch content, my focus was on making Contra’s tools feel relevant, approachable, and valuable to the people using them, while building a recognizable brand voice across channels.