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Brave People Socials




Client: Brave People

Brave People is a design agency focused on helping brands create connective, value-driven digital products and brand systems.

Project Charge 

Reconstruct Brave People's current social channels (Instagram, Twitter, LinkedIn), add a new channel (TikTok), and take over blog strategy + writing. The goal here is to grow the Brave People brand, with target audiences as both graphic design clients and the graphic design community at large. 


My work
  • Kickoff TikTok 
  • Take over IG, LinkedIn, Twitter 
  • Take over blog writing + strategy on Medium 
  • Create Newsletter + manage in Beehiv
  • Conduct analytical breakdowns of each medium

Process
  1. Create "Ground-Work" document for SM: this includes a full audit of existing content, competitors, and inspiration. From here, we break down target audience, content buckets to reach those audiences, and an initial social content calendar. 
  2. Create "Blog Strategy: document: in this step we analyze the current blog posts online, the impact on the company, and derive a content plan to create synergy between socials and blog. 
  3. Experiment with socials: every new change we make to any socials should be looked at as an experiment. In this stage, I outline what we assume will work, and after we conduct these tests, we do an analytical breakdown of what worked vs what did not. 
  4. Kickoff TikTok: my work includes ideating, filming, editing, and responding to all community members who engage with our content. 
  5. Bi-weekly analytics: bi-weekly we conduct a breakdown of what is gaining the most traction vs what is not, so we better understand what we should be filming for the weeks ahead.