Blueland Social Media + Copy
Client: Blueland
Blueland is a sustainable cleaning and personal care brand that creates eco-friendly, refillable products designed to eliminate single-use plastic waste. They have createdablet-based cleaners and concentrated formulas that customers can mix with water in reusable bottles, reducing plastic pollution and carbon footprints. Founded by Sarah Paiji Yoo, Blueland gained national attention after appearing on Shark Tank, where their mission to make sustainability accessible resonated with both consumers and investors.
Project Charge
We were tasked with owning IG content calendar: develop, create, and schedule at least 4 Instagram feed posts per week. Along with this, we also created briefs for freelance creators and the CEO, Sarah. Every week we met with the internal Blueland creative team for an hour to chat about what was working, what new ideas we have, or product pushes coming in the near future.
Instagram Followers: 446k
Results
Here are a few:
39k views
33.7k views
2.7 million views
27.5k views